Bruno Barbosa

Job Title: Director of Strategy and Electric Mobility
Company: Edenred Mobilidade

Bruno Barbosa is Director of Strategy and Electric Mobility at Edenred Brazil. With a degree in Business Administration from the University of São Paulo (USP), Bruno brings solid experience acquired in previous positions, including working as CFO at Shippify and a long career in investment banking in Brazil at institutions such as Virtus BR, BR Partners and UBS. At Edenred, he has excelled in leading innovative projects aimed at transforming corporate mobility, promoting sustainable and efficient solutions. Throughout his career, he has developed skills in Strategy, Corporate Finance, Financial Modeling, Investment Banking and Capital Markets.

August 28, 2025User-Centric Innovations

Sessions

Session

User-Centric Innovations

Thursday, August 28, 2025, 02:00 pm - 03:30 pm

2nd floor Cantareira 3

Who said charging is only about plugging in? Emerging mobility paradigms involve user experience, convenience, and smart solutions. This session showcases innovations that place the user at the helm of the journey, from app usability and charging station accessibility to integration with other modes of transport and efficient service. Real-world examples and practical insights will show how to make charging more intuitive, dependable, and aligned with the consumer's routine.