New energy sources require not only new equipment and innovative technologies. They also require people to operate them. To properly utilize the new energy sources, the largest expected job gains are in electrical efficiency, power generation, and the automotive sector.

Mr. Luke Hu co-founded Electroder, a World Economic Forum Technology Pioneer focuses on battery cell design and development. He is currently focusing on building the company's global business and advising Electroder's clients in planning and executing electrode and cell assembly development projects. Mr. Hu has been leading his team completing various cell R&D projects, developing advanced design tools, and building new cell development process. Under his leadership, Electroder joined the Global Battery Alliance as its first member focusing on battery design and development in 2022. Before co-founding Electroder, Mr. Hu had a decade of experience in manufacturing and technology and held a variety of management roles globally. Mr. Hu graduated with an MBA degree from Cornell University and a bachelor's degree of engineering from Beijing University of Technology.

The International Hydrogen Ramp-up Programme (H2Uppp), commissioned by the German Federal Ministry for Economic Affairs and Climate Action (BMWK) and implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, seeks to promote strategic partnerships between German and Brazilian companies in the green hydrogen value chain. The hydrogen, PtX and sustainable carbon market presents constantly adapting trends and challenges. In addition to green hydrogen itself, the generation of value-added products, such as sustainable fuels, involves the need to use carbon, a market in which Brazil is promising. In the supply and demand context, it is necessary to identify who the offtakers are in Brazil and Europe, as well as to promote cooperation for projects that can leverage Brazil's advantage in sustainable carbon and stimulate new international business with Germany. In partnership with Smarter E South America 2024, H2Uppp and AHK RJ will coordinate the Workshop "H2 and PtX Offtakers in Brazil, Europe and Germany: Driving global demand for hydrogen and sustainable carbon projects", on 28 August 2024, from 12.30 to 15.30 at Expo Center Norte, São Paulo, SP. The agenda, available on the following page, will feature panelists from potential off-takers and suppliers/consumers of sustainable carbon in the green hydrogen chain. Objectives • To provide answers and open up dialogue for all important companies and institutions on the consolidation of the green hydrogen value chain, its business models, applications and potential in Brazil. • Facilitate B2B networking between German and Brazilian companies along the green hydrogen value chain, promoting links between buyers (off-takers), producers, distributors and consumers. • Elucidate the opportunities and challenges for off-takers, what they are expecting and the possible models for buying and selling.• Inform companies in Brazil about the opportunities for using sustainable carbon in the country as an input for the production of green hydrogen derivatives such as SAF, methanol and green ammonia.

Professor Gustavo Doubek holds a degree in Chemical Engineering from the University of Campinas - UNICAMP and a PhD in Nuclear Technology - Materials from the Institute of Nuclear and Energy Research - IPEN/USP, having worked as a visiting researcher at YALE University - USA and as a product developer at 3M in the R&D&I area. He is currently an Associated Professor at the University of Campinas and researcher at the Center for Innovation in New Energies - CINE in the Advanced Energy Storage division. He has experience in the design and synthesis of nanomaterials applied to energy conversion and storage devices and product innovation processes. He works mainly on the following topics: Development of batteries and Fuel Cells for energy storage and conversion, Biofuel reformers and synthesis of catalysts and functional materials with several projects both with public and private funding.

Dive into smart solutions for electric vehicle charging with leading experts, covering charging standards, variable pricing systems according to market signals, and smart charging solutions for condominium applications. Market and industry perspectives on the implementation of sophisticated solutions using today's technologies will be shared, with opportunities to interact with panel experts.

Robson Ferreira da Cruz is a Mechanical Engineer, with a postgraduate degree in Automotive Engineering and currently pursuing a master's degree in Mechanical Engineering. He has extensive experience in the automotive sector, having worked in multinational companies such as DANA, BOSCH, VW, DAIMLER, and THYSSENKRUPP, focusing on engine management system calibration, internal combustion and electric engine development, and numerical simulation. He has led engineering teams in R&D projects for clients like VOLVO, AUDI, PORSCHE, and TOYOTA. Robson has also been a university professor in the fields of Quality, Statistics, and Industrial Technology. He is a member of LEVE at UNICAMP, the Society of Automotive Engineers (SAE), and coordinates the Infrastructure Working Group of the Electromobility Committee at AEA. Robson is also co-founder of Barassa & Cruz Consulting and Otsmah - Sustainable Energy Resources, which focuses on advanced telemetry and second-life battery use. He has developed algorithms for estimating the state of Li-ion batteries using Machine Learning and Artificial Intelligence techniques.