Maria Heloiza Soares Pacheco

Job Title: Market Research Analyst
Company: movE Eletromobilidade

Maria Heloiza is an electrical engineer and a master's student in Production Engineering at UFSC in the field of electric mobility. She has been working in the sector since 2019, is a Market Research Analyst at movE Eletromobilidade, develops Research and Development projects related to electric vehicle charging technologies and is also responsible for the company's marketing.

August 28, 2025User-Centric Innovations

Sessions

Session

User-Centric Innovations

Thursday, August 28, 2025, 02:00 pm - 03:30 pm

2nd floor Cantareira 3

Who said charging is only about plugging in? Emerging mobility paradigms involve user experience, convenience, and smart solutions. This session showcases innovations that place the user at the helm of the journey, from app usability and charging station accessibility to integration with other modes of transport and efficient service. Real-world examples and practical insights will show how to make charging more intuitive, dependable, and aligned with the consumer's routine.