José Ricardo Afonso de Souza is a business administrator and entrepreneur with more than 25 years of experience in innovation, entrepreneurship, and leadership across both large corporations and startup ecosystems. Known as Cadu, he has held positions at companies such as Fortis, DBJus, EDG, Accenture, and other initiatives, while also leading pioneering micromobility projects in Brazil.Currently, he leads Whoosh's operations in Brazil, overseeing a team of more than 280 employees. Present in cities such as São Paulo, Rio de Janeiro, Florianópolis, Porto Alegre, and Recife, Whoosh has surpassed 1.5 million users in the country and has been recognized as Brazil's leading mobility company through the Reclame Aqui award.Throughout his career, Cadu has developed a practical perspective on scaling businesses, leading high-performance teams, and transforming innovation into tangible results, always with a focus on sustainable growth.
August 27, 2026Shared Electric Micromobility as a Catalyst for Sustainable Urban Mobility